Question 1

How accurate is this yoga revenue calculator?

Accepted Answer

This calculator provides estimates based on typical online yoga course structures and pricing. Your actual results depend on your marketing, audience engagement, course quality, and teaching style. Use these projections as a planning tool, not a guarantee.

Question 2

What's a realistic number of students per cohort for a yoga course?

Accepted Answer

Based on 323 paid yoga courses on Ruzuku, most yoga teachers start with 8-15 students per online course cohort. Teacher training programs (YTT) work best with 6-12 students for adequate mentorship. Self-paced courses can scale to unlimited students, but live cohort courses build stronger community.

Question 3

How does online course income compare to teaching studio classes?

Accepted Answer

A single cohort of 12 students at $297 (the median yoga course price on Ruzuku) generates $3,564 — equivalent to roughly 71 studio classes at $50/class. The key advantage is leveraged time: you teach once to many students, rather than repeating the same class week after week. Plus you can reach students who'd never find your local studio.

Question 4

What's the Revenue Optimization Model?

Accepted Answer

From 'The Business of Courses' by Abe Crystal: Revenue = People × Conversion Rate × Average Value × Frequency. This gives you four levers to grow income — reach more people, convert a higher percentage, increase your price, or run cohorts more often.

Question 5

Should I factor in platform fees?

Accepted Answer

Yes. Some platforms charge 5-10% per transaction, which reduces your actual earnings. Ruzuku charges zero transaction fees — you keep your full course price minus standard payment processing (Stripe/PayPal). This calculator shows your gross course revenue before platform costs. Many yoga teachers also use payment plans — 230 yoga courses on Ruzuku offer installment options, typically in the $51-$100/month range.

Yoga Course Revenue Calculator

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