Short answer: yes, Kajabi is a capable all-in-one platform — especially if you want email marketing, sales funnels, and courses under one roof. Plans range from $89/month (Kickstarter) to $499/month (Pro) as of January 2026, with 0% transaction fees. But its higher price tag and complexity mean it's not the right fit for everyone.
What Is Kajabi?
Kajabi is an all-in-one marketing platform with courses built in. It targets entrepreneurs who want email marketing, sales funnels, landing pages, and course hosting in a single tool. Kajabi overhauled its pricing structure in January 2026, adding a new Kickstarter tier and adjusting prices across all plans.
How Much Does Kajabi Cost? Pricing Plans (2026)
Kajabi offers four plans with 0% transaction fees on all tiers. Annual billing saves about 20%.
| Plan | Monthly | Annual | Products | Contacts |
|---|---|---|---|---|
| Kickstarter | $89/mo | $71/mo | 1 | 250 |
| Basic | $179/mo | $143/mo | 5 | 2,500 |
| Growth | $249/mo | $199/mo | 50 | 25,000 |
| Pro | $499/mo | $399/mo | Unlimited | 100,000 |
The price went up: Kajabi's January 2026 pricing overhaul raised the Basic plan from $149/mo to $179/mo and the Growth plan from $199/mo to $249/mo. The new Kickstarter plan ($89/mo) offers a lower entry point but is extremely limited — just 1 product and 250 contacts.
Kajabi also offers a 30-day free trial on all plans, which is more generous than most competitors' 14-day trials.
What Are Kajabi's Key Features?
Kajabi's genuine strengths center on its all-in-one approach:
- Email marketing built-in — Sequences, broadcasts, automations, and a visual email builder. No need for Mailchimp or ConvertKit.
- Sales funnels and landing pages — Complete pipeline builder for webinars, challenges, product launches, and evergreen funnels.
- Comprehensive marketing automation — Tag-based automation, conditional logic, and behavioral triggers.
- Branded mobile app — On the Pro plan ($499/mo), you can offer students a branded mobile app experience.
- 0% transaction fees — Unlike Teachable and Mighty Networks, Kajabi doesn't take a cut of your sales.
What Is Kajabi Best For? (And Where It Falls Short)
Where Kajabi excels:
- Marketing-heavy businesses that need email, funnels, and courses consolidated
- Entrepreneurs who want one platform instead of integrating multiple tools
- Established creators with budget for premium pricing
Where it falls short:
- Expensive — The useful plans start at $179/mo (Basic). The Kickstarter at $89/mo is limited to 1 product and 250 contacts.
- Product and contact limits — Even paid plans cap products (1–unlimited) and contacts (250–100K). Hitting a limit means upgrading to a significantly more expensive tier.
- No student tech support — When your students have trouble, you're on your own.
- Rising prices — The January 2026 pricing increase frustrated existing users. This is a pattern educators mention repeatedly.
- Overkill for teaching-focused creators — If you don't need funnels and email automation, you're paying for features you won't use.
What Educators Tell Us
We talk with hundreds of course creators through our support conversations. Here's what educators who've used Kajabi share with us.
What they like about Kajabi: Beautiful design templates, built-in CRM and email marketing, and a true all-in-one approach. One educator described Kajabi as "beautifully designed." If you fully use every feature, the consolidated toolset can be genuinely convenient.
What frustrates them: Support quality and rising prices are the most common complaints. One educator told us they were "not happy with the customer service and the increasing price." Per-site pricing is another pain point — educators running multiple businesses or projects pay separately for each. Course creator coaches tell us their clients are increasingly steering away from Kajabi for dedicated course delivery.
What pulls them toward alternatives: Educators who switch often cite better learning and engagement features. One creator migrated specifically because she wanted better course completion rates — something Kajabi's marketing-focused tools didn't help with.
How Does Ruzuku Compare?
Where Kajabi is built for marketing-first entrepreneurs, Ruzuku is built for teaching-first educators:
- Purpose-built for learning — Ruzuku's entire design focuses on the student experience: discussions, progress tracking, and structured learning journeys.
- Unlimited courses and students — No caps on products or contacts, on any plan.
- Student tech support included — Ruzuku's team helps your students directly with technical issues.
- Significantly lower cost — Ruzuku's plans start at $99/mo with zero transaction fees.
For the complete feature-by-feature comparison, see Ruzuku vs Kajabi →
Frequently Asked Questions
How much does Kajabi cost per month?
Kajabi's plans range from $89/month (Kickstarter, very limited) to $499/month (Pro). The most popular plan is Growth at $249/month ($199/month billed annually). Annual billing saves about 20%.
Is Kajabi worth the price?
If you fully use the email marketing, funnels, and automation features, Kajabi can replace several separate tools — which may justify the cost. If you mainly need course hosting, you're paying a premium for marketing tools you may not use.
Is Kajabi good for beginners?
The new Kickstarter plan ($89/mo) offers a lower entry point, but it's limited to 1 product and 250 contacts. The platform itself has a learning curve due to the breadth of features. Beginners who just want to teach a course may find simpler platforms easier to start with.
Alternatives to Kajabi
Other platforms worth considering:
- Teachable — Marketing-focused with native mobile apps (full comparison)
- Kartra — Another all-in-one with funnels and helpdesk (full comparison)
- Thinkific — Feature-rich course platform with no transaction fees (full comparison)
- Podia — Simpler and more affordable entry point (full comparison)
For a detailed comparison of all the top alternatives, see our 7 Best Kajabi Alternatives in 2026 or explore all platform comparisons.